Conventionally, like a lot of trailers, it opens with an establishing shot of the location- Istanbul.
This is accompanied by an ominous sound effect immediately setting a negative tone. There is a sound bridge of the daughter’s voice from the establishing shot to the shot of her and a male character, presumably her father. This directly implies that she is a key character and perhaps a victim, a common character types in both thriller and horror films. However in thriller films like this one there is more of a focus on one particular victim rather than in horrors when there tends to be many. There is an over the shoulder shot so you can see both of their facial expressions, one of happiness and one of surprise but there is a sense of it not being a positive surprise.
A sense of reunion is created in a tracking shot of the family which is to be short lived when they are split up, hence the title ‘Taken’.
Narrative exposition is created through dialogue and through what is seen in the shots; there is a close up of a photo the main male character establishing him as a target. The dialogue ‘welcome to Istanbul’ implies a foreign environment in which the victims are new to therefore making them seemingly more vulnerable. There is a series of close ups of the daughter and the mother clearly showing them as victims and as the dialogue becomes increasingly more panicked a tense atmosphere is produced.
This type of shot is common in thriller films and horror films as it creates narrative exposition through establishing the targets.
The pace of editing increases and the shots become accompanied with sound stings generating a dramatic impact and making the film appear more exciting. There is also the enigma created- will they escape? All of this makes it more appealing to the audience and makes them more likely to want to see it. The classification is 12A as the scenes with the presence of blood might upset some audiences as well as the violence and action being quite intense.
However the lack of blood and gore makes it more appropriate for a younger audience which is more common for thriller films like this than for horror films.
The titles are quite plain-a white modern font- which is common as it creates a cold and calculating feel as well as being representative of the binary oppositions- good and evil
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