Institutional Research

Our genre is horror/thriller. Well known film production companies such as Miramax, Lionsgate and Ghost House these have made renowned films like the Saw films, The Possession, Drag me to hell and The Grudge which are all horror films. We would be looking to release our film at the end from Mid to the end of October as this period is Halloween and when horror films are extremely popular.

This Ghost House logo is highly effective as it has the use of black and white for binary oppositions showing the good and evil of the genre. There are obvious connotations of a skull that has been shadowed and made to look scary, frightening. They have used writing for the titles that has the effect like its dripping blood to also connote the genre of the film.

The Miramax is an independent film company (though it was a subsidiary of Disney at one point). They have been known to make some horrors and exciting thrillers. This logo is also black and white showing binary oppositions within the genres.

Also the writing is in sans serif which makes it look more modern and sharper. The Miramax writing is big and bold and stands out to the audience. Miramax have been known to make some great horrors such as, Jeepers Creepers, Scream, Don't be Afraid of the Dark and Halloween H20.

Lionsgate is a well known production company when it comes to horror/thriller films. From 2012 it is known as the most commercially successful independent film and television distribution company in North America and the sixth most profitable movie studio. They have made very famous horrors such as, the Saw collection, Cabin in the Woods, See No Evil and Texas Chainsaw Massacre.

The logo has a background that looks like clouds and adds an eerie horror feel to the logo as well as being pathetic fallacy. The writing is sans serif and is in capitals to make it stand out against the background.