Genre, themes and audience appeal- Planning

The genre of our trailer is horror/thriller. We have chosen this genre as we believe we can make it look more convincing than the other genres. It will look more effective as it can be achieved with the use of props and makeup. Making good use of Mis-en-scene will highlight the genre and this is key in common horror/thriller trailers. For example, shots of blood, weapons, violence and terror. We will be including the traditional tension building music and the use of unnerving sound effects, as these are key in building the suspense and tension with the audience especially in the thriller genre. We will show the audience what the film includes, building a story, without showing the viewer’s everything, therefore creating enigmas. Enigmas make the audience want to see the film as they are questions asked in the trailer that are answered in the rest of the film, increasing audience appeal. We will be using character types such as victims and killers which are common character types present in most horror films. As well as this the use of fast paced editing and sound stings can be used to create atmosphere which is also a common convention of horror films. We will also be using darker lighting effects and colours in the trailer to fit the genre and highlight the dark nature of horror/thriller films.

The focus of our trailer is to sell the film to our target audience; we will do this by highlighting the genre, giving a narrative point to the trailer and hooking the audience in to coming viewing the film. The trailers key point is to create enigmas with the target audience consequently making them want to view the film once it is released.  Our marketing points of out film will be the genre; we have taken a typical revenge story and made it terrifying, psychotic and gripping. The horror genre is popular and combining it with the thriller genre widens the target audience further. Our trailer is a horror/thriller as it contains elements of horror but without any supernatural elements. The genre of a film is very important as it is appealing to a certain group of people, for example a film may contain a romantic element to stereotypically appeal to the female audience and also elements of action to appeal to males. This is common in most films as it widens the target audience and makes a larger amount of people want to see it.  Creating a unique selling point such as genre, story or involvement of famous actors, will broaden your appeal to the target audience consequently attracting more people.

Our trailer would be shown at main cinemas throughout the country, it would more than likely be shown before other horror or thriller films as this is the main target audience of our film and it will be the films they are more than likely come to watch. The classification of our trailer is a 15 and our target audience would be 15 plus as it contains different elements that will appeal to different ages for example the pyscological elements will appeal to an older audience.