In our trailer we have been trying to create a variety of shots and sequences; including match on action, tracking shots and a fast series of close ups. These all make the trailer more interesting and appealing as well as creating the tense atmosphere that is common in horror/thriller trailers. 
There is a series of fast close ups of Tovia in the car; creating a fast paced sequence with very brief white transitions & sound effects inserted to create more feeling of horror and tension.
There is the use of match on action in order to create continuity- contrasting to some of our more jerky jump cuts.
We use match on action of Tovia getting into the car as well as her getting out of the car; which took a while to edit as we had to have the car door in the right place.
We also have used some long shots to establish the location and to create a contrast to the close ups and medium shots-
therefore creating a larger variety of shots and meanings.
We have used close up stills of photographs which break up the shots of action as well as creating narrative exposition. We have torn up the photographs, stabbed them with a knife and drawn on them- each defacing them, representing the killers violent intentions and making it clear that they are targets.
We shot a match on action edit on the stairs ending with a close up of Tovia's face- showing her facial expression whilst she screams.
This is part of a fast paced series of shots, creating a tense atmosphere that is a common convention of horror/thrillers.
We have close ups of the knife being dragged across a wall and added sound effects showing elements of violence and hinting at the idea of blood and gore without showing it - which is a common convention of horror trailers as the trailer itself cannot contain unsuitable material for the audience.The killers body is in the shadow therefore making his identity stay hidden, creating an enigma whilst using the darkness to connote evil.
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